Type
Branding
Project
Brand identity design
Challenge
A strong brand is an invaluable asset
Switzerland is synonymous with banking and financial services. An estimated one-third of all 'offshore' funds are held in Switzerland and the competition to manage them is fierce.
So how do you attract the attention of investors when you are an independent Swiss-based asset management firm?
Kane + Associates were appointed to help build Stigma Partners into Europe's most admired asset management company. Our first challenge has been to create a powerful new identity.
The new identity's color palette is built on the bold red of the Swiss flag together with a range of complementary colors. The cross is also used as simple 'plus' sign - a promise of asset growth that Stigma Partners makes to its clients.
Kane + Associates is now working with Stigma Partners to achieve maximum impact through the consistent application of its new identity across all its communications.
