WORK /

ARASH

Challenge

Make Arash stand out from other supercars

Idea

Make branding more integral to cars and challenge the convention of using cheap enamel or chrome badges. Our radical new approach turned car personalisation on its head: owners would be limited by car colour choice (black or white), but the logo would be available in any material or substrate (gold, silver, coloured crystal…) with a choice of textures for added detail. Each logo badge would be carefully handcrafted to ensure every piece felt as unique as the individual themselves. 

• Brand Concept
• Identity Design Concept

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